Outstream
Video file
Format: any extension, but preferred ones are mp4 and mov.
Weight: 150 mo.
Bitrate : high.
Résolution: 1920x1080 or 1280x720
Length: max 30 seconds.
In general the video should be a good quality file. Our system automatically transcodes the source file into multiple files that fit for each device.
Technology
Video file.
Third party redirect (VAST).
Landing Page & Tracking
Destination URL
Any URL that points to the advertiser's landing page
Click Tracker
Accepted
Impression Tracker
Accepted
Video Event Trackers
Accepted
Google Analytics UTM or similar URL params
Recommended
In-Depth technical specifications
Duration
Max 30 seconds, however we recommend 15 seconds to get the highest score in completion rate.
Audio initiation
Sound OFF by default, always user initiated on click action.
Playback
Autoplay by default. On pause when user scrolls away or frame's size visibility is less than 50%.
Landing Page & Tracking
URL must be properly encoded.
URL must be secure (https://).
Native video vs Outstream ad
They may share the same ad positions, but have a different structure and style. The oustream format is solely dedicated to the video content, whereas the native video combines video with textual/graphical assets.