Embedded Files
Ad sizes
Ad sizes
Billboard (970x250) *
Super Leaderboard (970x90)
Leaderboard (728x90).
Halfpage (300x600) *
Medium Rectangle (300x250) *
Extended Mobile Banner (320x100) *
Mobile Banner (320x50).
Wide Skyscraper (160x600) *
* Ideal ad sizes. Other sizes remain optionnal.
Weight
Weight
Banner : 150 ko
Technology
Technology
HTML5 file.
Image.
Third party redirect.
Landing Page & Tracking
Landing Page & Tracking
Destination URL
Destination URL
Any URL that points to the advertiser's landing page
Click Tracker
Click Tracker
Accepted
Impression Tracker
Impression Tracker
Accepted
Google Analytics UTM or similar URL params
Google Analytics UTM or similar URL params
Recommended
HTML5 specifications
HTML5 specifications
- clickTAG
In the <head> section of the html banner include this code:
<script type="text/javascript">var clickTag = "https://www.yourfallbackurl.com"; </script>
The url added here will be overwritten by the adserver, but when the default url is known it's a good idea to enter it here as well as a fallback.
In the <body> section of the html add this code:
<a href="javascript:window.open( window.clickTag )"> <!-- your actual banner code --> </a>
So what you need to do is add an <a> tag around the full banner content so everything is clickable
- General
Within the <head> tag of a html 5 banner use the <meta> tag with the name “ad.size” to mark the ad dimensions. For example, if the ad was build as a 300x250, define it as follows: <meta name="ad.size" content="width=300, height=250">
Deliver back-up material in GIF or JPG. The back-up must have the same name as the banner.
Each banner must be delivered in "zip" format". The file size mentioned above is for a zipped banner. Don't nest zip files. A delivery is 1 zip file of a folder containing a zip file per banner + a backup image per banner.
To avoid heavy load on a non-adapted server and to use the browser-cashed versions of popular libraries.
In-Depth technical specifications
In-Depth technical specifications
Animation
Animation
max 15 seconds (unlimited during user interaction) with maximum 3 loops within those 15 seconds.
Audio initiation
Audio initiation
Sound OFF by default, always user initiated on click action. All advertising formats that use sound must feature a sound on/off button.
Video
Video
Up to 30 seconds (for more, it should be user initiated). All advertising formats that use audiovisual content must have a set of control buttons (play, pause, sound on/off, replay, etc.)
Close button
Close button
For any interruptive advertising material like expandable, overlay format and so on, the format must include a close button at the corner.
Landing Page & Tracking
Landing Page & Tracking
URL must be properly encoded.
URL must be secure (https://).
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