What you need to know about the brandbox
A brief description of the product
The brandbox product enables a car brand to be present on all the pages where it is mentioned. We have two dedicated, well-placed advertising spaces to guarantee our advertisers the best possible visibility and performance. It ensures a 100% targeted SOV campaign for your brand.
As an advertiser, you need to plan for a generic ad format and additional ad formats specific to each model. The same structure goes for the text link assets.
A brandbox campaign is set up as follows:
generic brand targeting.
model-specific targeting (the latter is prioritized in relation to the former).
not all models can be taken into account, the generic insertion will take over.