Newsletter

What you need to know about the newsletter

A brief description of the product

The branded newsletter consists of a banner that is placed exclusively in our newsletter between the editorial articles. You can reach our qualitative audience via email by including your banner in our periodic newsletters. Our newsletter template includes one advertising format.

Campaign settings 

As an advertiser, you need to plan for a single ad format and one click tracker.

A newsletter campaign is set up as follows:

• single ad format.

• one click URL.

Accepted formats / Assets

• Banners: 

  • Sizes:

    • Produpress: 600 x 300.

    • Autoscout24: 600 x 240 and 600 x 180.

  • Weight: 150 ko.

  • CTA already included in the newsletter template.

• Tracking assets:

  • Impression pixel *

  • Click tracker.

Remarks

* The impression pixel may not generate the same number of impressions as the newsletter is able to do, due to the fact that e-mail clients tend to block images by default. We therefore do not recommend the use of the print pixel. We will provide you with detailed statistics based on the data available in our systems.