Native
Image
Fixed dimension:
Dimensions : 400x300 and 600x338
Size: 200 ko.
OR
Custom dimension:
Aspect ratio: 4/3 and 16/9.
Size: 200 ko.
Text
Title : 40 chars.
Description : 200 chars.
CTA
Anchor: 20 chars.
Optional: video
Format: any extension, but preferred ones are mp4 and mov.
Weight: 150 mo.
Bitrate : high.
Résolution: 1920x1080 or 1280x720
Length: max 30 seconds.
In general the video should be a good quality file. Our system automatically transcodes the source file into multiple files that fit for each device.
Quality requirement
The image should preferably be a real photo and cannot contain text or any other important information. Ideally the edges or ends of the photo should not contain any important illustration.
Technology
We only accept raw creatives, hence no VAST tags or similar redirects. VAST tags are fully supported by the Outstream format.
You can still send separate tracking assets (image pixels) for event tracking purposes like but not limited to : start, first quartile, mid, third quartile and complete.
Link Url
Beside normal urls we also accept click trackers.
Available metrics for reporting
Regular impressions
All related video tracking events
Measured and visible impressions
VR%
Clicks
CTR%